Strategic brand identity for businesses who take their work seriously.
If you are charging premium rates, leading your industry, or building something long-term, your visual identity should reflect that level. We design strategic identity systems that position your business clearly and confidently.
Not just a logo. A structured brand built to support growth
Your brand positioning matters
Studies show consumers form first impressions in under a second. Consistent brand presentation across platforms can increase revenue by up to 23%. Recognition drives trust. Trust drives decisions.
Your brand should support the level you operate at.
We approach every project with precision because when your identity aligns with your expertise, your positioning strengthens.
If you are building something meaningful, it deserves to be built properly.
If a Robot Made Your Logo, Customers Can Tell
In fact, over 60% of consumers say they’re less likely to engage with businesses that have branding that feels artificially produced or generic including brands with AI-generated logos.¹
¹ “Consumer Perceptions of Branding and Design,” Adobe–Carrd/99designs User Study, 2023
Left: generated 100% by AI from a client questionnaire.
Right: designed by Lexi & Ethan Brookey after weeks of research and conversation.
Your logo is often the first credibility check:
✓ Is this business real?
✓ Is it established?
✓ Can I trust them?
AI can produce options, but it can't sit across the table from you and find out what makes your business different from every other one in your category. It can't build a system that holds together across every place your brand shows up.
That's still our job. We take it seriously.
In this together.
We're Lexi and Ethan Brookey. Lexi leads design and research. Ethan handles strategy, contracts, and the business side. We work together on every project.
We run Brookey Design Co. the way we hope our clients run their business: built for the long term, built around our family, and built to last.
A simple process
1. Discover
We identify the target audience: What they need to know, what they need to feel, and what they need to do next.
2. DESIGN
We design and develop with clean structure and visual authority. Every choice is made for a reason.
3. DELIVER
We give you:
✓ clear deliverables and timelines
✓ organized files you actually own
✓ brand-consistent assets built to be used
✓ thorough guidelines so your team can keep things consistent
Do the math with me
If your average client is worth $3K–$10K and your brand, website, or marketing materials cost you one qualified lead per month,
that’s $36K to $120K a year gone because your presence is not doing its job.
A brand that's doing its job works the other direction: bringing in better leads, supporting higher prices, and compounding year over year.
Ready to Talk?
The best next step is a short, focused call.
This isn’t a sales pitch. It’s a chance to make sure this is the right fit for your business and for the way you want to grow.
On this call, we’ll:
✓ Where your brand is right now and what it's costing you
✓ What a complete brand identity would do for your business
✓ Whether we're the right fit for each other
If it makes sense to move forward, we’ll outline next steps. If it doesn’t, you’ll still leave with clarity.
Trusted by businesses all over the USA
